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RICS has been
acknowledged as one of the UK's leading business-to-business brands
in the annual Business Superbrand listings.
RICS achieved top 100
status for the first time, climbing over 20 places to position 91 in
the table.
The UK’s Business
Superbrands are chosen by a panel of experts and business
professionals from across the UK. Brands do not apply or pay to be
considered and only the top 500 are deemed to be Business
Superbrands.
The business
professionals’ vote is the culmination of an independent selection
process, which considers thousands of brands from over 50 sectors.
The voting panel took
into consideration the status of each brand within its individual
field. By achieving the status of a ‘Superbrand’, RICS is
considered to have established the finest reputation in its field.
RICS
Chief Executive Sean Tompkins said, "I am delighted to
announce that RICS has been recognised as one of the top 100 leading
brands in the UK. We are always striving to raise our profile,
influence and credibility and to gain such recognition ahead of many
leading household names shows how far the organisation has evolved.
"This accolade is
outstanding recognition for both the profession itself and RICS’
ongoing work to advance and enforce standards in land, property and
the built environment in the UK and throughout rest of the world."
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